Google makes some 450+ changes in its search algorithm every year. Most of these changes never get noticed and affect a very small amount of search volume. Biggest change in recent history was for “content forms”, affecting some 15% of the entire search volume. Google always makes changes for a better search experience. For this Google checks more than 200+ signals from various corners of internet to decide a result for any query. Google makes timely changes in these 200+ signals, sometimes dropping few signals and sometimes adding signals which reflect new trends in internet.
One such signal that Google incorporated recently is a websites speed. According to research conducted by Google with MIT, 49% of the users switch to other sites if a site is loading slower. Just have a look at the detailed research results.
These research results give another dimension to SEO and demands webmasters attention.
Recently Google has introduced another useful application named “Page speed online” to test a websites performance in terms of how fast its pages get rendered and get loaded in browsers. This tool can be of immense use for webmasters and for SEO experts. This tool takes URL of the page for which want to check the speed performance and outputs a score result out of 100. This tool gives valuable suggestions to improve speed of a webpage.
Here are some score cards of popular websites.